Power of Choice
High School Campaign

The Power of Choice uses Social Norms Marketing, an environmental prevention strategy, at the high school level. This strategy impacts everyone in the high school by using research data and a marketing plan to replace false perceptions of behavior with accurate and true behavioral norms of the population.

Since 2003, The Power of Choice campaign has been reaching its goal of increasing the number of students in school districts 203 and 204 who believe the true norm that most students make healthy choices most of the time. The campaign has been sharing the good news through marketing materials that highlight the healthy life choices that students are making.


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